JMV

Borges Reserve with a new image

Borges Reserve with a new image

Nov 15, 2018

In the aim of emphasising its history and origins, and also to reinforce its close relationship with its
consumers, Borges Reserve has introduced a refreshed image with a new look that combines modernity
and tradition. The BORGES brand has been strengthened as a symbol of prestige and quality, while the
renewed use of the logo of two eagles in relief overlapping a decoration with the initials “V” and “B”
in the centre marks a return to the company’s origins and the year it was founded – 1884. Alongside
this, the premium finish and gold and silver details give the final product a richness which is enhanced
by a more elegant, cone-like bottle. The capsule has been given different graphics for each region and
combine with the design of a sophisticated product with a harmonious style for the front and back
labels.


But the changes do not stop there. The quality of the wines in this range has also been improved with
smaller production batches, the result of even more meticulous and detailed work in the vineyard and
winery.


The image has been reworked to accompany the launch of the new crop of wines onto the market:
Borges Reserve Douro White 2017, Borges Reserve Douro Red 2015, Borges Reserve Dão White 2017
and Borges Reserve Dão Red 2015.

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