JMV

Lello Experiences is an exclusive wine collection that, year after year, brings to life different chapters of the Lello family’s story at Borges and in the Douro. Each edition is a unique artistic and, above all, oenological challenge, which can take the form of a red, white, sparkling, or other type of wine - always with a distinct and unrepeatable identity.
More than just wine, Lello Experiences is a tribute to pioneering spirit, innovation, connection to art and culture, and a passion for wine, perpetuating a legacy that spans generations. Inspired by the boldness of Carlos Lello and the innovative spirit of the Borges & Irmão Wine Society, the illustration “Pioneering Vision” celebrates the fusion of tradition and modernity. In the 1930s, the brand revolutionized the way wine was enjoyed by introducing wine-by-the-glass service in the opening of two iconic, emblematic, and cosmopolitan bars in Porto, making the experience more accessible and engaging—a concept that would only regain popularity decades later. The 2024 Lello Experiences White Touriga Nacional Douro embodies that same innovative spirit, standing out for its quality, originality, and boldness. A tribute to a pioneering legacy, in every bottle.